Originally from London, Imran Sheikh serves as CEO of Milkshake Concepts and brings a wealth of industry experience from his previous venues and business endeavors. With a varied background spanning hospitality, management consulting and finance, Imran has driven performance and created value throughout his career and has a Bsc in Economics and Management from Royal Holloway, University of London.

James Faller serves as the COO of Milkshake Concepts and brings nearly twenty years of extensive experience in the food and beverage industry, including tenure with Restaurants Unlimited and Buffalo Wild Wings. James is renowned for his focus on driving sales and above industry standard profitability. He has previously served in the Military with the Oregon Air National Guard.

Asim Sheikh is responsible for some of Dallas’ most prominent nightlife including Zouk, Purgatory and Citizen. With a background in marketing and premiere access to Dallas elite, Sheikh has curated private events, fundraisers and many of the well-known restaurants in the DFW area. Redefining entertainment, Sheikh is known for hosting celebrities, athletes and an affluent mix of tastemakers.

Will Stroud joined Milkshake Concepts as Chief Financial Officer in 2023, bringing 30 years of experience in the restaurant industry. He has held senior executive roles at companies like Darden (Olive Garden, Capital Grille, Cheddars), Brinker (Chili’s, Maggiano’s), and MCrowd (Mi Cocina, Snappy Salads). Will specializes in establishing financial processes and systems to support rapid growth.

Tommy brings ten years of experience as an Executive Chef for Club Corps of America plus 20 years of experience as a top-ranking Regional Manager with Buffalo Wild Wings. He coaches, leads and directs the day- to- day for Milkshake Concepts with his immense knowledge of both BOH and FOH operations.

Rodman Shields is a culinary expert with 25+ years of experience, having held Executive Chef roles at top DFW brands. A Culinary Visions Gold Medal winner and 2021 Best Chef/R&D Director, he now serves as Senior Director of Culinary at Milkshake Concepts, overseeing restaurants like Vidorra, Stirr, and Serious Pizza. His work has been featured by WFAA, NBC, and Dallas Observer, and he consults for over 15 DFW restaurants.